2025. 2. 7. 14:16ㆍ돈 버는 건 중요치 않아요. 떼돈을 버는 게 중요하죠.
The mukbang (eating show) culture in K-dramas, K-pop content, and YouTube videos goes beyond simple entertainment—it plays a crucial role in the global expansion of Korean food brands. As K-culture gains worldwide popularity, food products featured in Korean entertainment frequently see a surge in international demand.
For example, when a lead character in a popular drama enjoys a particular food, overseas viewers often take an interest, leading to increased demand for the brand or restaurant behind it. Fans want to experience the food their favorite idols and actors enjoy, naturally boosting the global perception of Korean cuisine. This trend also benefits domestic tourism, as international visitors seek out these products when they travel to Korea.
The economic impact of this cultural phenomenon is evident, as companies that successfully leverage mukbang culture can see substantial revenue growth. Investors recognize this trend and often look for opportunities in Korean food companies with strong international potential. Companies that capitalize on food-related content marketing and global expansion are particularly attractive investment options.
Samyang Foods and Binggrae are two of Korea’s leading food brands, each with distinct products and market strategies. Their outlook for 2025 differs based on their approach to international expansion.
Samyang Foods: Strong Global Expansion & Production Growth
Samyang Foods has achieved global success with its “Buldak (Fire Noodles)” brand, which remains a key driver of its financial performance. In Q3 2024, exports to Europe reached KRW 146.1 billion, marking a 73% year-over-year increase.
Looking ahead to 2025, the Miryang Plant 2 will commence operations, boosting production capacity by 38%. This expansion will allow Samyang Foods to meet rising global demand while aiming for:
📈 KRW 2 trillion in revenue
📈 KRW 427.2 billion in operating profit
Given its strong international presence and continued capacity growth, Samyang Foods is poised for sustained expansion in 2025.
Binggrae: Strong Domestic Presence, Limited Global Growth
Binggrae is well-known for products like “Together” ice cream and “Banana Flavored Milk,” maintaining a strong foothold in the domestic market. However, its international expansion efforts have been relatively limited compared to Samyang Foods.
While the company enjoys stable domestic growth, it lacks the aggressive global expansion strategy seen in other Korean food brands. This makes its growth potential more constrained on the international stage.
2025 Investment Outlook: Samyang Foods vs. Binggrae
✅ Samyang Foods:
🔹 Strong global expansion & production growth
🔹 Increasing export revenue & brand recognition
🔹 Higher potential for long-term international success
✅ Binggrae:
🔹 Strong domestic brand presence & stability
🔹 Limited international growth potential compared to competitors
🔹 Safe investment for those seeking stability over high growth
For investors focusing on global market growth, Samyang Foods presents a more attractive opportunity due to its expanding production capacity and strong international sales momentum. However, each investor should carefully consider financial conditions, market trends, and personal investment strategies before making a decision.
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