2025 Outlook for Samyang Foods and Binggrae: The Influence of K-Pop, K-Dramas, and Mukbang on the Global Market

The mukbang (eating show) culture in K-dramas, K-pop content, and YouTube videos goes beyond simple entertainment—it plays a crucial role in the global expansion of Korean food brands. As K-culture gains worldwide popularity, food products featured in Korean entertainment frequently see a surge in international demand. For example, when a lead character in a popular drama enjoys a particular foo..

2025.02.07